Real Estate Ads Returned to the Super Bowl
If you watched this year’s Super Bowl, you saw a real estate ad for the first time in 21 years! A large nationwide real estate firm has decided that it wants to celebrate its 40th birthday with a big event, and it doesn’t get much bigger than advertising in the Super Bowl! The cost of the 30 second ad placement alone is around $3.5 million – not counting what is spent to make the ad itself. Why would a real estate company spend this kind of money to advertise in the Super Bowl?
Statistics for the 2012 Real Estate Market
Fannie Mae and the National Association of Realtors predict approximately 4.5 million residential real estate transactions in 2012. The majority of these transactions occur with the aid of a realtor – typically both parties in a real estate transaction are represented by an agent. With an expected 4.5 million transactions in 2012, that translates to a potential for 9 million agent commissions. This real estate company felt it was important enough to get its agents involved in those transactions to spend Super Bowl money advertising, just for the chance to get their agents on one side or another of these transactions.
Do You Need a Realtor When You Buy?
If you saw this commercial (or even just hearing about it!) you may wonder whether you really need a realtor when you buy. The reality is that there are pros and cons either way. A good realtor can save you money by understanding the market, negotiating a reasonable purchase price and helping to advise you on important things to consider. You could go it alone, but then you’d miss out on the experience, advice and listings that an invested realtor can offer.
Whether you watched the Super Bowl or not – think about working with a realtor when you buy or sell a home this year. Agents bring some great things to the table, and can help be your advocate when it comes to buying or selling your home.
